The construction web design market is currently exploding for us at Timmermann Group! We have recently become members of the AGC,Associated General Contractors due to the amount of Internet marketing we have been performing for construction companies, general contractors and engineering firms.
A well-developed Internet marketing plan consisting of a professionally designed website with social media pushing traffic to it is a must have for any construction or engineering firm.
The downturn in the economy has caused a few unexpected ripples in normal construction company marketing. In the past construction companies and engineering firms could survive with a poor website or no website at all. Today local construction companies are competing for national work when they may have only performed work locally in the past. This means the companies who are pursuing the work nationally need to have excellent Internet marketing.
It also means the local companies bidding against these out of town companies need to have excellent Internet marketing. The person in charge for selecting the firms to bid on a project is rarely the decision maker. The ultimate decision maker usually has someone collecting information on a few companies from the Internet who has local experience in this area. If your firm does not have a good website and cannot be found on Google the chance of even being selected to bid on one of these projects and ultimately win the project is very slim.
When selecting construction related firms, the people collecting information on the firms are looking for a few select items and they want to find this information quickly. One if these items are completed projects grouped by business sector. If a research person is looking for a contractor to perform work on the local airport, you want to make their job as easy as possible. Your construction web design should list a projects section and if you have worked on airports it should be listed as a sector under the projects section on your website. All projects should have individual pages showing the name of the project, photos, a description of the project and services rendered. Testimonials and project partners are also good resourceful tools for the person collecting data. It is also a very good idea to create a datasheet of the project so it can be printed our easily for further discussion.
In the economy of today, your website is your first impression to the person selecting your company to perform a job. Having a professional website is not an option if you want to win projects.
Contact a Timmermann Group website consultant today to improve your contractor web design and together we will win projects!